SEO Services: On-Page Optimisation and Backlinks

Search Engine Marketing is about making your site Findable in the Search Engines and then making sure your pages SELL your product or service - even if its just generating sales leads.

4-Step Process

1.	Keyword Research

Find out what Keywords your customers are using to search the Internet. This is NOT the same as your sales messages, nor is it always what YOU think they should use - but what they actually do use.

There are many tools to help you with this research:- Google Keyword Tool and our CMSeo for example.

2.	On-Page SEO

The things you do on a web page to make Search Engines think it is highly relevant to particular search themes.

We said PAGE and THEMES... The more specifically you make a page about a particular theme, the more chance that page has to get itself individually ranked highly.

Backlinks

On-page SEO is not enough (and in some ways only a minor part of the solution) - your website needs to be referenced widely on the Internet.

This substantially means acquiring in-bound or backlinks - other sites pointing to yours.

We offer a backlink building service starting at $30 per month.

4.	Delivering your message

Once you site is being found, you need to be sure it gets visited - and then that you convert visitors to customers.

This means you need to think carefully about what you are selling on the web - lead generation, subscribers to a database (e.g. Newsletter), seminar / show attendees or actual product sales etc.

Make sure you snippet in the search engines sells and make sure your landing page sells.

Download our guide to SEO